Picky Editor Confirmed: The 20 Deals Worth Shopping in Shopbop’s Rare Beauty Sale (2025)

• What to Buy

We all love a good beauty sale, and this week, Shopbop is offering 15% off select beauty products. While I’m always excited by a good sale (who isn’t?), I am not one to jump and add everything to cart. I am pretty particular about what’s worth investing in and ruthless about what isn’t. With so many of my favorite products, like Laura Mercier’s Translucent Setting Powder and Supergoop’s Mineral Sunscreen, on sale, I thought I’d share what I’m purchasing and passing on. Below, you’ll find all my hot takes on the best skincare, makeup, hair care, and beauty tool deals from Shopbop.

Skincare

There’s no better combo than skincare and a sale, and now is the perfect time to be strategic. In my shopping bag, you’ll find my skincare staples like Augustinus Bader’s new eye patches—my secret to looking well-rested—even when I haven’t had a full night’s sleep. What you won’t find? Expensive eye creams that end up gathering dust on my nightstand (I find a good yet gentle moisturizer does the trick). I’m also stocking up on my go-to eyelash growth serum, which delivers serious fluttery length, and my all-time favorite self-tanner, Tan Luxe gradual self-tanning lotion. I’m passing on cream and clay masks (they can get messy) in favor of hydrating and travel-friendly sheet masks. Here are other crème de la crème skincare picks I’ve found via sleuthing to ensure your money (and mine) is being well spent.

Makeup

When facing a sale, I like to splurge on the fun, out-of-the-norm makeup products and skip my usual front-runners. While I’m forgoing my favorite tinted moisturizer from Laura Mercier (I still have over half the tube left), I’m excited to try a creamy eyeshadow stick while it’s on sale—and you should, too—especially since you may not use it daily. And if it becomes a staple in your everyday makeup routine, that’s a win-win. I’m also skipping the usual lip balms in favor of juicy, plumping glosses like this Buxom serum. It can be intimidating to step out of your comfort zone, but I’m here to hold your hand and give you the green light to try something new.

Hair Care

Don’t be fooled by the heading—while my picks fall into the hair care category, they aren’t your typical shampoo or detangler. Instead, I’m focusing on my scalp, an often overlooked area that deserves just as much attention. After all, a healthy scalp is key to everything from boosting hair growth to regulating oil production. I’m clicking past my usual heat protectants and investing in some scalp scrubs, hair masks, massagers, and more, giving my head of hair the TLC it needs.

Tools

While I’m a fan of LED face masks, curling irons, and other fancy beauty devices, I’m using this sale to stock up on simple upgrades to my routine. I’m replacing my old, overused eyelash curler with Tweezerman’s eyelash and brow duo. I’m also tossing my dirty makeup sponge and grabbing this puff and sponge instead. And I can’t forget about my favorite heatless rollers on sale, so I’m definitely picking those up, too.